Better Ballot Iowa
Solidifying an identity for a non-profit to help raise awareness
Brand
Marketing
Typography
Page Design
Where
Iowa, USA
What
Non-profit Print and digtial branding
Why
To help BBI
Role
Designer
Category
Governmental/Poltical
When
2022-23
Overview
"Better Ballot Iowa is a new kind of political movement bringing together voters across the political spectrum (Republicans, Democrats, Independents, 3rd Party) around systemic reforms to make our political life more positive, constructive and productive. We are an Iowan-founded, Iowan-led grassroots non-profit. Sign-up to join the conversation!" Source.
When I first volunteered I was approached to help the organization make a style guide for their advertising specifically their printed materials. Over time I helped make templates and graphics for social media posts using Google Slides and assets for their website.
Style Document
They already had an established logo so I worked within that domain. First by extracting the Democrat blue and Republican red, then created a purple blue and red that would work as a non-partisan color scheme.
Fonts
I chose Open Sans as the only font because it's available on Google platforms via Google Fonts for other parts of the non-profit to access easily and for it's popularity. This popularity works for the group to make the ideas BBI espouse to feel less foreign and more normal.
Open Sans is a humanistic font that looks modern and less formal than a Helvetica or Roboto, this and its rounded shapes give it a friendly vibe inviting people into the organization. Additionally, readability and accessibility, given the nature of this organization every person in Iowa is a potential advocate for BBI's ideals, and should be able to read any material easily, no matter what handicaps they may have.
Website Event Images
Various Social Media Assets
